Budget-Friendly PPC Tips for Colleges:
- Target long-tail, location-based keywords like “MBA colleges in Ludhiana” or “affordable engineering college Amritsar”
- Use geo-targeting to show ads only in relevant Punjab cities like Patiala, Jalandhar, or Mohali
- Create ad copy focused on student needs: placements, scholarships, hostel, or campus life
- Optimize landing pages with fast load speed, clear CTAs, and instant WhatsApp chat
- Use smart ad scheduling (target parents in the evening, students after school)
- Run separate campaigns for students (Instagram/YouTube) and parents (Facebook/Google)
- Track conversions using Google Ads, Facebook Pixel, and UTM tags
- Retarget website visitors to increase inquiries and lower costs
Even with a ₹50k monthly budget, colleges in Punjab have generated 150+ qualified leads using strategic targeting, A/B testing, and parent-focused messaging.
Want results like that?
Lakhera Global Services helps Punjab-based colleges run high-ROI PPC campaigns that deliver real admissions—not just clicks.
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